Sega has confirmed that hackers have stolen users' personal data from its Sega Pass system, which is designed to deliver community members information on the publisher’s upcoming games.
Data obtained from the system includes passwords, e-mail addresses and dates of birth.
Sega said in an email to members: “As you may be aware, the SEGA Pass system has been offline since yesterday, Thursday 16 June.
"Over the last 24 hours we have identified that unauthorised entry was gained to our SEGA Pass database.
"We immediately took the appropriate action to protect our consumers' data and isolate the location of the breach. We have launched an investigation into the extent of the breach of our public systems.
"We have identified that a subset of SEGA Pass members emails addresses, dates of birth and encrypted passwords were obtained. To stress, none of the passwords obtained were stored in plain text.
"Please note that no personal payment information was stored by SEGA as we use external payment providers, meaning your payment details were not at risk from this intrusion.
"If you use the same login information for other websites and/or services as you do for SEGA Pass, you should change that information immediately."
A message on the Sega Pass website reads: “SEGA Pass is going through some improvements so is currently unavailable for new members to join or existing members to modify their details including resetting passwords. We hope to be back up and running very soon. Thank you for your patience.”
Sega becomes the latest in a long line of games industry firms and services to be targeted by hackers since April’s PlayStation Network breach. In the past week alone, BioWare, Eve Online and Minecraft have all suffered from cyber attacks.