Coinciding with the news that the PS3 is hitting rock-bottom sales figures in Japan, Sony has announced it is cutting its profit forecast by an alarming 57%.
While Sony had previously estimated a ¥470b profit for the period, the firm has made a shocking revision to that figure to account for the strong Yen that is cutting into Japan’s export business. Sony's revised operating profit estimates relate to the full year ending in March 2009.
Sony said in a statement that it now expects an operating profit of ¥200b. Sony shares dropped 6.3% in Tokyo ahead of the announcement.
Sony has cited its games division as one of the key areas to expect a fall. “We expect our results to be lower than the July forecast with operating income decreasing by approximately ¥130b, mainly within the Electronics and the Game segments,” the company said.
Multiple reports in Edge see the PS3 leaking sales in key areas such as Japan, the US and Europe. Earlier today we reported Famitsu’s estimates that the PS3 sold just 4,800 units in Japan for the week ending Oct 17.