Sony denies Hirai claims

Sony has moved to deny reports that Kaz Hirai is to replace Howard Stringer as company president in April.

As we reported earlier today, Japanese business daily Nikkei claimed that Hirai would be promoted to president, with incumbent Howard Stringer retaining his position as chairman and CEO of Sony Corporation. In a statement passed to our colleagues at CVG, however, Sony claimed nothing had been decided.

"Certain media reports were published on January 7, 2012 regarding Sony Corporation's executive officers' appointments," the statement reads. "Sony Corporation has made no announcement in this regard and nothing has been determined at this time."

Which, of course, doesn't really deny anything at all. Nikkei didn't claim that any decision had been taken: that will ultimately be at the discretion of the board of directors, and Nikkei suggested the appointment could be confirmed at a board meeting next month.

If the reports turn out to be true, it would be something of a meteoric rise for Hirai, 51, who was most recently promoted last September, replacing the retiring Akira Sato as chairman of SCEI. His extensive remit spans representative corporate officer, executive deputy president, president of Consumer Products And Services and chairman of the board at SCEA.