Sony, EA Combat Second Hand Game Sales
Sony and EA have launched a series of initiatives aimed at combating used game sales and software piracy.
Those who purchase SOCOM Fireteam Bravo 3 for PSP are now required to register the title through PlayStation Network before they’re given access to online gameplay.
While UMD copies of the title will ship with a redeemable online voucher code and digital copies will automatically register the game for online play, consumers who purchase a second hand copy will be required to buy a PSN entitlement voucher for $20 in order to take the shooter online.
SCEA director of hardware marketing, John Koller, told IGN: “Today’s consumers are more tech savvy and better connected to the internet than ever before. Piracy continues to be an issue of concern for the PSP platform. SOCOM: Fireteam Bravo 3 is a trial run for a new initiative we are exploring for the platform. We will continue to explore this as an opportunity for the platform going forward, but we have no announcements to make on future iterations at this time.”
Meanwhile, new copies of EA’s Battlefield: Bad Company 2 will include a “VIP” code enabling users to access downloadable content for the game, including free launch day DLC in the form of multiplayer maps. Second hand purchasers will be required to pay for VIP access at a price expected to be $15.
Bad Company 2 senior producer, Patrick Bach, told MTV multiplayer: “”We want people to insert the code they get when they buy the game to get access to [DLC content]. It’s connected to your personal account, more or less, and what we want to do is give you something extra, added value, for that. In the future you will get more content, for free, if you have this VIP code.”
EA’s Mass Effect 2 utilised a similar initiative, whereby second hand purchasers were required to fork out for an activation code to unlock access to the ‘Cerberus Network’, an in-game portal acting as a hub for downloadable content and news.