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Sony Entertainment Network announced

Online services including the PlayStation Network unified under new Sony banner.

Sony has announced the Sony Entertainment Network (SEN), a newly branded platform encompassing the firm’s digital delivery services.

Revealing the new banner at the IFA consumer electronics expo in Berlin, Kaz Hirai, president of Sony's consumer products and services group, billed SEN as a more streamlined way to enjoy online entertainment experiences across Sony platforms.

SEN will encompass Sony’s PlayStation Network and Qriocity music and video-on-demand services, which will now be referred to as Music Unlimited and Video Unlimited, as well as third party offerings including Hulu Plus, Netflix, iPlayer and Lovefilm.

"We're leveraging the biggest asset, the Sony brand, to establish [a] comprehensive, global platform called Sony Entertainment Network," said Hirai, according to CNET. The move will "accelerate the integration of hardware, content, and network," he added. "The whole of Sony is greater than the sum of its parts."

At the same event, Sony announced launch windows and pricing details for two PlayStation certified Sony Tablet devices.

Source: CNET