Sony Exec Says Rival Consoles are "Pricey"

Sony Exec Says Rival Consoles are "Pricey"

Senior Sony exec Michael Ephraim says Xbox 360 and Nintendo Wii are "pricey"

Speaking of Wii to The Age, the managing director of Sony Computer Entertainment Australia said, “My only question for this Christmas on Wii is the price point. Even though it’s affordable, at [Australian] $400 plus whatever you need to buy accessories-wise, I’m guessing you need to spend about $500 to take home a Wii and enjoy it.

“I think that price point is still not family entertainment because $500 is a lot to fork out… I think the price for what it specifically does as a videogames machine is a bit pricey, but I think that their strategy long term we have great respect for.”

On Xbox 360 he added, “360 has done fairly well at launch but since then it has struggled to kick up a gear to the next level of sales. I think their product offering is still not broad enough. The content is narrow and appeals only to a very core group. I don’t see content that will appeal to a family or a broader mass-market audience. It’s still pricey, and I’m sure Microsoft will do everything they can. Microsoft’s price point at $600-plus a big investment for family entertainment.”

Ephraim is sitting on massive market-share for PS2 in Australia, and is relying on another now-generation Christmas as PS3 suffers from a delay. In this environment, an emphasis on price is understandable, even if PS3, hen it arrives, will be the most expensive unit on the market. More here.