Jim Ryan, president and CEO of SCEE, has signalled that Sony has learned from its experience this generation, saying that launching its next console after the competition, as it did with the PS3, would be "undesirable."
Speaking to Eurogamer at a press event in London yesterday to promote the upcoming PlayStation Vita, Ryan said: "I think we would consider it undesirable to be significantly later than the competition."
While that would appear to add weight to claims that the next generation of consoles could arrive as early as next year, Ryan insisted: "There's still a lot of unfinished business on PS3.
"If you look at PlayStation 2, now in excess of 150 million units installed globally, a huge majority of that was done at price points of £120 or lower. [PS3 has] only just hit £199 in the UK, so clearly there's a considerable untapped part of the market there."
Despite that, it is our understanding that one major Sony-owned studio has ceased working on PS3 and shifted focus to its successor. Ubisoft Montreal, and some EA studios, are working with 'target boxes', supplied to them by Microsoft, which approximate the intended specifications of the next-gen Xbox. Nintendo plans to release its new console, Wii U, before the end of 2012.