Asked by GamePro if Media Molecules' debut will "rack up big sales over time," Sony senior marketing manager John Kohler replied, "Yes, absolutely. LittleBigPlanet will be an 'evergreen' game for the PS3, so to speak. It's also the start of a nice franchise, and maybe down the line we'll look at new iterations."
The critically-lauded LittleBigPlanet debuted in North America as a PS3 exclusive on October 27, selling 215K for the remainder of the retail month. It was outperformed by other high-profile October releases, but Kohler insisted sales of the game are on track.
"...We're certainly seeing explosive sales [of LittleBigPlanet]. LittleBigPlanet also opens up the PS3 to other portions of the demographic--not just 20-something males, but younger gamers, females, and maybe even some older gamers. I think we'll see a great holiday season for the game."
The PS3 hardware itself has been under pressure to drop its $399 price tag, and with the economic downturn, pricing is even more of an issue for the average consumer. Kohler said Sony, which announced Tuesday that it would be cutting 8,000 jobs, is monitoring the economic situation "hourly to make sure our sales analysis is on point."
Despite the hardships, he remains bullish on PS3 sales. "Everything we're seeing points to a really good holiday season for Sony. I think we're going to have a good run of it [this holiday]."