Sony still Asia’s most valued brand – survey

Despite suffering losses of more than $3.2 billion during the last financial year and the PlayStation Network security breach, Sony remains Asia’s most valued brand. That’s according to a survey by market research firm TNS, which polled over 3,300 people between the ages of 15 and 64 across ten regional markets in Asia. Electronics companies Samsung, Panasonic, LG and Canon followed Sony, all retaining their top five spots from last year. “I think we often find it’s the everyday brands that come out on top in this survey,” said Atifa Hargrave-Silk, editorial director of brand media Asia for Haymarket media, who sponsored the survey. “It’s not a reflection of Asia’s love affair with luxury brands.” TNS commercial director Thomas Isaac added: “Luxury brands, by definition are not mass market products. In most Asian countries, the man on the street has not heard of Louis Vuitton, but he has heard of Sony.”