Straight Talk from PC Gaming Alliance

Straight Talk from PC Gaming Alliance

PC Gaming Alliance president and Intel gaming director Randy Stude is tired of what he sees as misconceptions surrounding the PC gaming market.

Issues such as piracy, inaccurate system requirements, hardware compatibility and competition from consoles are all on Stude’s radar, but abandoning the platform in order to avoid those problems is a misstep, he suggested frankly.

Asked by GamePolitics about game companies that leave the PC because of piracy, he called such a decision "ridiculous."

"If someone wants to leave the PC market, we’ll miss you," he said. "We’ll watch with admiration as your titles ship in a diluted fashion without a whole lot of gameplay innovation, at least until you copy the innovation that occurs on the PC. We’ll find the great games on PC and we’ll play those."

There have been game makers that have openly expressed their frustration with PC piracy, one notable example being Crytek, which said it would no longer be making PC-exclusive titles because of what it classified as rampant piracy of its shooter Crysis.

“I believe that’s the core problem of PC Gaming, piracy… PC gamers that pirate games inherently destroy the platform," said Crytek’s Cevat Yerli earlier this year.

Calling out one specific Ubisoft title, Stude reiterated his don’t-let-the-door-hit-you-on-your-way-out mentality when asked if some publishers are trying to urge gamers to move from PC to console.

"I’ve heard people say, well, we’re just not going to publish this title for PC gaming because it’s in a state of disarray or because of piracy or whatever. Okay, fine. Do what you want," Stude said.

"If you’re not going to release the Tom Clancy EndWar game for PC day and date, when you do release it for PC don’t be surprised if everyone’s bought a different game instead. They all bought [Command & Conquer] Red Alert 3 instead of EndWar. You blew it."

Not all of Stude’s comments were inflammatory towards PC abandoners. Among other topics, he also speculated on the possibility of PCs eventually having official built-in console emulators. Noting that console makers like Sony and Microsoft actually lose money on hardware, he said, "Are [PC manufacturers] going to [offer built-in emulators]? I don’t know. I predict that they will. I predict that all of the console makers over time will recognize that it’s too expensive to develop the proprietary solution and recognize the value of collapsing back on the PC as a ubiquitous platform."