Strategy Analytics predicts that a combined 200 million next generation consoles will be sold by 2012, tapping Sony as the winner with a projected 61% market share.
According to a report released by Strategy Analytics, Sony will sell 121.8 million PS3s worldwide. The company believes Microsoft will pose a larger threat this time around though, selling 58.8 million units. Nintendo is written off as a bit player with 18 million units. Cumulative retail revenues for all consoles are expected to be $47 billion.
"The Xbox 360 represents one of Microsoft’s best hopes of controlling the digital home," notes David Mercer, Principal Analyst at Strategy Analytics. "The 2005 holiday season will be a make-or-break time not only for the Xbox 360, but also for Microsoft’s wider digital home strategy."
The report is titled "Games Consoles for the Digital Home: Assessing the Prospects for PS3, Xbox 360 and Revolution". For more info see the company website.