Study: average in-app purchase worth $14

Mobile analytics firm Flurry has found that, while 71 per cent of transactions in freemium mobile games are worth less than $10, the average value of an in-app purchase is $14. There are three pricing levels under $10 - $9.99, $4.99 and 99¢ - and only two per cent of purchases are worth 99¢. At the other end of the scale, a staggering 30 per cent of transactions over $20 are in fact worth over $50.

Source: Flurry