Study: Majority of UK adults are gamers

A study by Newzoo, commissioned by casual gaming king PopCap has found that more than half of adults in the UK, as well as in France and Germany, are gamers. The UK has the highest ratio, with 68 per cent of men and 59 per cent of women playing games; in Germany, 63 and 54 per cent respectively; and in France, 61 and 52 per cent are gamers. The biggest spenders are the French, where the average player spends £22.30 per month. PopCap Europe general manager Paul Breslin said: “What these results tell us is that a one size fits all strategy for Europe doesn’t work as there are quite different platform gaming habits, needs and expectations. This is clearly a maturing market that has by no means finished evolving. From a publisher’s perspective, this shows the importance of having diversity and multi-platform solutions to reach individual markets in these important regions.”