A summary for the study concluded, "Although the Pan European Game Information [PEGI] system was developed to protect youth from objectionable content, this system actually makes such games forbidden fruits.
"Pediatricians should be aware of this forbidden-fruit effect, because videogames with objectionable content can have harmful effects on children and adolescents."
PEGI's age labels that appear on videogame packaging include 3+, 7+, 12+, 16+ and 18+.
Descriptors shown on the back of packaging includes violence (pictured), bad language, fear, drugs, sexual, discrimination, gambling and online gameplay.
The study involved 310 Dutch youth, who "read fictitious videogame descriptions and rated how much they wanted to play each game."
Doctors from the University of Amsterdam and University of Michigan, Ann Arbor led the study.