Research firm predicts that international tablet sales will reach 19.5 million this year.
A study by US-based IT research company Gartner suggests that sales of media tablets – such as Apple’s iPad – will reach 19.5 million this year, with North America accounting for 61 per cent of those sales.
Commenting on the study released last week, VP of research Carolina Vilanesi says: “The all-in-one nature of media tablets will result in the cannibalisation of other consumer electronics devices such as e-readers, gaming devices and media players.”
Gartner predict worldwide tablet sales will reach 54.8 million units next year, an increase of 181 per cent on 2010, and could eventually sell around 208 million units in 2014.
Vilanesi pin-points the appeal of new tablet devices: “The usage model is closer to what consumers do with a smartphone while on the go than what they do on a PC when they are at their desk,” adds Milanesi. “It is about running applications, playing games, watching video content, reading books and magazines, surfing the web, updating your status on your social network of choice and checking email.”
Speaking to Bloomberg TV yesterday, chairman of games publisher Take-Two, Strauss Zelnick, said that “tablets are going to become more and more robust platforms and allow you to do incredible things. They’re portable and they’re cheap and they’re getting cheaper.”