Take-Two Targets Five Million BioShock 2 Sales
Take-Two chairman Strauss Zelnick has set a target of five million sales for BioShock 2.
The sequel to 2007’s critically acclaimed BioShock is due for release on PS3, Xbox 360 and PC later this year, and Zelnick believes it can help drive profitability in the absence of a “1,000-pound gorilla” Grand Theft Auto release.
“We have enough hits. We have an unmatched hit ratio,” the executive told VentureBeat. “BioShock is a great example. It won 50 game of the year awards in 2007. We announced it sold around three million units. I’d like to see a title like that sell five million units. That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability.
“We are investing heavily in making it bigger and better,” he added of the sequel. “We want it to be different enough that people will want to own it. BioShock got a lot of attention. Its brand is huge. It won lots of awards. But it wasn’t as huge a seller. I’m hopeful that BioShock 2 will benefit from the brand awareness, where people will play it even if they didn’t play the original. It will have multiplayer capability, where the approach is interesting. The single-player game is a sequel in time to the original story. The multiplayer version is a prequel in terms of its setting. We think it’s innovative.”
Zelnick was presumably referring to the fact that a full blown Grand Theft Auto game isn’t launching this year, as the publisher will be launching Rockstar’s second GTA IV downloadable episode, titled The Ballad Of Gay Tony, later in 2009.