July 16, 2008
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“What they’re doing is very simplified. It might be enough for some people, but we won’t reverse our approach.”
Speaking to an intimate gathering of media this morning, SCEA boss Jack Tretton opened up about PlayStation, and how the brand has taken a few wrong turns in the past.
During the presentation, attended by Edge, Tretton admitted that Sony “has had a weakness” in how the company organized its different hardware and software engineers.
“We have some great engineers working on software and hardware. But we’ve had situations in the past where the hardware guys just presented their work to the software guys, and where the two just didn’t meet up enough. It’s been a learning curve.”
He said that this problem had been identified prior to PS3’s development, but that the technical advances of PS3 out-paced improved internal communications.
Tretton also said that Sony “showed a lot of naivete” when the company began work on Home, and when it showed the product prematurely to the media.
He added that the internal development of Home had been hampered by a lack of understanding of what exactly the company was developing, “We had to figure out that this wasn’t just a piece of software, and not just a service, but something that needed a specific team, including hardware expertise,” he said.
He added that he would not release Home until it was completely ready.
Partly, he said, the problems of the past were the cost of doing business with someone as driven as former PlayStation supremo Ken Kutaragi. “There was just no stopping him,” Tretton said. “When he wanted something to happen, it happened. It’s very exciting but it did leave us open and vulnerable to criticism.”
Tretton talked plenty about the positives of PlayStation 3, including the company’s video download system, which went live this week. He was unapologetic, for example, about the lack of backwards compatibility hardware in PS3, explaining the company’s financial rationale behind that decision.
He was also scathing about Microsoft and Nintendo’s avatar-based online communities. “What they’re doing is very simplified. It might be enough for some people, but we won’t reverse our approach.” He said that Microsoft's announcements this week offered "nothing we didn't already know about".
On the appearance of Final Fantasy XIII on Xbox 360, he admitted to "feeling some disappointment" but added that he "wasn't at all surprised" explaining that third-party exclusives are a rarity now "except in Japan where Xbox 360 has no user base to speak of." He reminded the media that FFXIII is still a PS3 exclusive in Japan.
He was also open about his own position, saying that it often affected him personally to see some of the criticism he, and Sony, faces in the press, even on blogs and forums. “I’m not going to pretend I don’t read this stuff, or that it doesn’t affect me. It does,” he said.
Asked about a hard-drive version of PSP, he said it was something he had considered, but was still working on whether or not it would release alongside the current model “or whether it might be an evolution”. He added that he had nothing “to pull out of my back pocket right now” but indicated that it would be a likely release in the future.
Full transcript of the interview coming tomorrow.
actually, clearing the air regarding stuff like this is best for the industry all around, period. remember the smoke machine microsoft ran for months on the 360 failure rates? nintendo somehow not realizing that demand for the wii would be bigger than expected (despite cobbling together tons of footage and news clips from all over for presentations to us media folk!). in fact, all three companies have made some big mistakes heading into this current generation of consoles, so it's refreshing to see that tretton can at least be honest enough to admit a few of scea's issues.
as to growing ps2 sales - hell, it's all money and as someone who still plays ps2 games, i'm glad the company hasn't abandoned the platform just yet. if i remember correctly, at the end of its way too short life cycle, microsoft treated the original xbox as if were a busted OS rather than a viable game console that was more powerful than its competition. i have three big ol' xbox's here (which get a bit of action every now and then), none of which have a full hard drive.
sony isn't forcing its consumers to "upgrade" if they don't want to, but when they do make the switch, i'd say loyal ps2 owners will be loyal ps3 owners as long as the ps3 meets their needs. remember: not everyone can afford to jump on the new-gen/hi-def/broadband bandwagon and had sony just decided to cut these folks off, they'd be losing more than a little market share.
that 10-year plan works just fine in building a relationship with consumers who prefer not to shell out rent money every few years on a new system or add-on that's going to be obsolete for no other reason than a few hundred million more polygons onscreen and flashy lighting effects.
Not a very wise move to admit to problems just yet.. Stick to your guns, it's what you're best at! Sony is up against very stiff competition for the first time since it's entered the console hardware industry. And not just from Microsoft and Nintendo, but from Sony itself. PS2 owners continue to multiply and resist conversion to the PS3, remaining "on the fence" as it were. Now is definitely not the time to admit to the ball being dropped a few times. With 360 looking like an incredibly viable option to ANYONE right now, best to stay tough and frosty.
Third party exclusives a rarity? Maybe in Sony's camp. No 360 user base in Japan?? Better take those blinders off. Avatar system too simplified?? Think again. Maybe Home is too complex! It's time to revise that whole 10-year plan train of thought as well. Maybe that could fly 15 years ago, but in today's rapidly advancing hardware technology playing field, taking such a stance could cause you to lose market share more quickly than you have with those third party software exclusives.
I like the idea of a PSP with a hard drive. I think it's probably better for a PSP2, though.
Brian Woods
www.brianwoods.com