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TV Exec Joins EA Board
As the games industry looks to broaden its appeal, Oxygen Media founder Geraldine Laybourne has joined the EA board of directors.
Laybourne's Oxygen network launched in 2000 and targets young women. She was chairman and chief exec until 2007.
She also has experience with even younger audiences, helping manage ABC's Saturday morning children's programming and prior to that, serving 16 years at Nickelodeon.
She officially joined EA's board on November 5.
"Gerry has an impressive background leading teams to conceptualize and launch revolutionary new entertainment properties," EA CEO John Riccitiello said in a statement. "Her experience with successful global media properties will be invaluable to EA's board as our company continues to create products for new audiences."
Today, EA confirmed that it would be merging its two most mainstream labels, EA Casual and The Sims.
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Subscribe To Edge Magazine / Corrections / Terms & Conditions / Privacy Policy
Copyright 2006 - 2009 Future Publishing Limited, Beauford Court 30 Monmouth Street Bath, UK BA1 2BW
England and Wales company registration number 2008885
Can't believe they have sent out this press release....
How insensitive can you be towards employees who have lost their jobs.
600 let go and your employing a new exec
Ridiculous
that's terrific.
600 employees removed from payroll
1 executive added
it's good to know EA has their priorities straight...