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Ubisoft’s Imagine Series Quietly Sells‭ ‬1m

Rob Crossley's picture

By Rob Crossley

February 12, 2009

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Ubisoft’s Imagine casual game series has clocked one million annual sales.‭ 

The publisher also reports that,‭ ‬in the four weeks up to Christmas,‭ ‬the collection of titles sold more than‭ ‬300,000‭ ‬units.‭

The Imagine series consists of a broad range of job and life aspirations to play out,‭ ‬with Imagine Pet Vet,‭ ‬Imagine Wedding Designer, Imagine Dream Weddings, Imagine Teacher and Imagine Girl Band all providing glimpses into those roles and moments.

‭“‬The Imagine series and the broader Games For Everyone portfolio now represent a significant part of Ubisoft’s business,‭” ‬says‭ ‬group brand manager Mark Slaughter,‭ ‬speaking to‭ ‬CasualGaming.biz.

‭“‬With Imagine,‭ ‬we were able to offer a broad range of games to a very targeted sector of the market,‭” ‬he added,‭ “‬a sector which we can expect to grow further.‭ ‬The continuing growth of the DS and Wii install bases also represents a significant area of opportunity for us with our more casual games.‭”

Source:‭ ‬CasualGaming.biz

Alex Walker's picture

Since they only need to sell 10,000 copies of each title to break even, I'd say that Ubisoft have found a way to print money.