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Ubisoft and Gold's Gym Get Sweaty

Kris Graft's picture

By Kris Graft

February 25, 2009

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Another Wii exercise game is entering the fray via a partnership between French publisher Ubisoft and Gold's Gym.

Gold's Gym: Cardio Workout is a Wii-exclusive workout game that is slated for release on March 31 in North America. It's licensed by Rocket Co., and is the first Gold's Gym-branded videogame.

"It is a natural extension of our brand and is in line with our mission to get more people around the world excited about exercise and fitness," said Lisa Zoellner, chief marketing officer of Gold's Gym International.

Cardio Workout will be co-marketed by both Ubisoft and Gold's Gym. Each copy of the game will come with a free coupon for a seven-day VIP membership to Gold's Gym. The game will also appear at Gold's Gym locations.

Ubisoft marketing SVP Tony Key said in a statement, "In order to provide an authentic Gold's Gym experience the game will incorporate gym signage and dialogue into the game.”

The game is compatible with the Wii Balance Board accessory, and includes workouts such as cardio boxing, running, sit-ups and other calorie-burning routines.

Nintendo's Wii Balance Board is sold with Wii Fit, a game that incorporates its own cardiovascular exercises and health tracking tools.

Electronic Arts is another company that announced a Balance Board-compatible exercise game in EA Sports Active. Majesco also recently released Jillian Michael's Fitness Ultimatum, another game that uses the Balance Board.

squazzil4's picture

ok, here's a great idea........ Nintendo Fat Camp summer training. So the Wii will 'lock out' any regular games until u have done ur daily 15min summer training. U have 3 difficulty levels with a different fitness coach. The easiest coach is Kirby - u dont expect quick results. The middle trainer is Yoshi for more enthusiasm. On the hard setting u get WaLuigi who is a twiglet & a total bastard. So the game will "lock" on the WaLuigi setting if u dont do the daily routine ftw

Alex Walker's picture

Although a non game, at least this one utilises the balance board, unlike My Fitness Coach, which really was a glorified fitness DVD.