Ubisoft exec wants a Wii U price cut


Wii U should be cheaper to enable publishers to sell more games on the platform, says Ubisoft’s executive director for EMEA territories Alain Corre.

When asked if he’d welcome a price cut, Corre told us: “Always. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.”

“I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.”

Though there have been increasing calls for a price drop after a muted launch for the platform, Corre described Wii U’s launch as ‘productive’ for Ubisoft, emphasising that the publisher has always been a strong supporter of new hardware.

“It’s part of the Ubsoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future. If we globalise all that we did and consider all of that then what we did on Wii U for launch was productive.”

Ubisoft recently took former Wii U exclusive Rayman Legends multiplatform, delaying its release until September in order to bring the game to PS3 and Xbox 360. Corre also told us recently that Watch Dogs would be taking on GTA V in the open world genre later this year. He was speaking as part of an interview to be published in full later this week.