Ubisoft Opens Ubisoft Motion Pictures
Paris-based division to adapt the company's properties for film and television.
French videogame publisher and developer Ubisoft is launching a film and television arm to adapt its games. Dubbed Ubisoft Motion Pictures, the Paris-based division is headed up by Jean-Julien Baronnet who was previously the CEO of Luc Besson's film studio EuropaCorp. Didier Lupfer, who produced Gainsbourg, is in charge of production and development.
Prince Of Persia: The Sands Of Time was adapted for the cinema in 2010 by Jerry Bruckheimer and starred Jake Gyllenhaal. The film reportedly grossed around $335 million.
Ubisoft set up computer animation studio Ubisoft Digital Arts in 2007 which helped create the 3D visuals for its Avatar: The Game. In 2008 the company bought Montreal-based visual effects specialists Hybride Technologies.