Ubisoft Sales Jump 21%
Ubisoft’s sales revenue for the third quarter of the fiscal year rose 21.2 per cent to €600 million, according to its latest financial results.
Sales for the three months ending December 31 saw the publisher comfortably exceed its forecast sales total of €520 million, leading it to forecast that sales revenue for the fiscal year ending March 31 will be €1.02 billion, a year on year increase of 17 per cent.
The impressive jump in sales is attributed to Assassin’s Creed: Brotherhood, with Ubisoft saying it has shipped 6.5 million copies of the game. Its range of dance titles – Just Dance, its sequel and Just Dance Kids, Michael Jackson: The Experience and Dance On Broadway – shipped a combined 10.5 million units in just three months.
Ubisoft’s market share in the US and Europe also grew. Its titles now account for 9.2 per cent of European software sales, up from 7.8 per cent in 2009. In the US that figure is 7.3 per cent, up from 5.4 per cent last year.
Yves Guillemot, Ubisoft CEO, said: “Creating new genres, innovating to attract new consumers and seizing the opportunities offered by new hardware lie at the heart of Ubisoft’s development and growth.
“Going forward, we intend to continue to innovate and pursue our refocus on key franchises in the high definition segment, while investing in upcoming opportunities in digital, in the casual segment and in future consoles, notably the 3DS and the NGP.”
Ubisoft will have four 3DS games available on the day the handheld launches, with a further two planned for release during the system’s launch window.