UK PlayStation 3 sales have surpassed three million units, according to Sony Computer Entertainment.
"The £249 price point is enabling us to reach a much broader audience and our line up of software, Heavy Rain, and God of War III - and that's just in Q1 - should help maintain the momentum," the company said.
UK PS3 sales topped two million last March and stood at 2.2 million in July 2009. At the same time, UK Xbox 360 sales were pegged at 3.9 million units and Wii sales at 5.4 million, although Nintendo’s console has since cleared six million sales domestically.