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NEWS

Universal Cutting Back On Game Investment

Tom Ivan's picture

By Tom Ivan

September 10, 2009

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Last year Universal revealed plans to internally produce a number of games based on its film and TV properties. The plan represented the company’s second foray into the game production business, the firm having sold its Universal Interactive games division to Vivendi Games in 2000.

However, the poor retail performance of March 2009's movie spin-off Wanted: Weapons Of Fate - which sold just 100,000 copies in the US in its first month - appears to have convinced the movie studio to scale back its game operations.

According to sources familiar with the company's videogame strategy, Universal will no longer actively finance the production of games based on its films. The studio will instead opt to license all of its movies with game potential to other publishers, reports the LA Times.

Raul23's picture
On September 10th Raul23 said:

What a weak ass company. Good riddance.

JohnC's picture
On September 10th JohnC said:

Perhaps if they hadn't pinned their hopes on a mediocre game that scored very low on the value for money scale (too easy, too short, no multiplayer) they might have sold a few more copies. Perhaps gamers are more discerning than movie-goers after all, if Wanted (the movie) was anything to go by.