Video Chief Blu-ray Warning

Video Chief Blu-ray Warning

Video Chief Blu-ray Warning

In an extraordinary speech, former Warner Home Video president Warren
Lieberfarb has hit out at Sony over its tactics in winning the next
generation war between Blu-ray and HD-DVD.

Speaking at the Perspectives in European Video conference,
he addressed Sony’s battle to bring its Blu-ray format, used in
PlayStation 3, to prominence.

He said movie studios are being drawn into the war between console
manufacturers, against their will, and not necessarily in their
interest. He said, "If I put Blu-ray in PlayStation and I don’t license
it to Microsoft for Xbox and I get all the studios to only publish in
PlayStation, I’ll beat Microsoft in the next-generation games market.
We’ve been sucked into PlayStation versus Xbox."

He went on, "Hollywood blew it. They got duped. They could have created
the format that optimized their creative interests. It looks like we
lost, because there are six studios supporting Blu-ray and only three
supporting HD-DVD. But you know, there’s always surprises."

‘Samurai’ Sony

He said, "If you ever read ‘The Art of War,’ you will see all of Sony’s
moves, including taking all its enemies in the same tent and then
leaving them empty-handed. These are things that they have done
historically."

He added, "They did the same thing to Matsushita and Betamax, they did
the same thing to Matsushita on compact disc, they did the same thing
to Matsushita on the digital video camcorder. They compete like
samurai. It isn’t the way we compete in the West."

Lieberfarb, who is in Microsoft’s anti Blu-ray camp and consults for the company, urged the industry
to embrace HD-DVD. "Convergence is here, everything is digital, the
Internet is going to deliver video, you are going to want to pass
information from one device to another and HD-DVD versus Blu-ray is
really the first battle in the issue of who controls the home."

Source: Hollywood Reporter