Vita launches in Japan
PlayStation Vita launched in Japan on Saturday, with Sony's Kaz Hirai and Andrew House handing over the first system sold at a special event in Tokyo.
Hirai, executive deputy president of Sony, and House, recently promoted to president and CEO of Sony Computer Entertainment, were at the flagship Tsutaya store in Shibuya, posing for photographs with the first customer to lay hands on a Vita at 7am on Saturday.
House, who according to Eurogamer spoke fluent Japanese throughout, said: "I'm thrilled people turned up to celebrate the launch of the Vita … Japan will get Vita before any other country in the world, and you will be the first people to get your hands on it. I hope you love it."
While official sales figures are yet to be announced, it appears Vita failed to sell out its launch-day shipment of 700,000 units. According to a NeoGaf translation of Japanese websites Azalyn and Ameblo, just 85 per cent of stock of the WiFi-only model was sold, with only 56 per cent of systems also supporting 3G bought at launch. Over 90 per cent of Vita buyers also bought a memory card – despite their high prices – with the 32GB and 16GB cards completely sold out.
Vita will be released in Europe, North America and Australia on February 22. The WiFi only model will retail for £229.99, with the 3G version costing £279.99.