Sub-label aimed to attract Western audiences; will "push the envelope."

Report says U.S. retailer making a bid for 400 U.K. stores, but Mike Hickey says such a deal isn't likely.

Fun-looking kart racing title will use stock car license.

Worldwide standing in jeopardy, claims group.

Microsoft’s Chris Lewis claims 360 is the “best-value next-gen console on the market”.

Though reports suggest that Warner Bros is making an eleventh-hour bid.

Publisher hints at sequels to Call of Duty, Guitar Hero and Tony Hawk.

Shane Kim "cautiously optimistic" about holiday Xbox sales and beyond.

Lionhead shaking out the bugs.

2K Boston creative director found success on consoles, but wants broader PC game success.

Survey finds Hispanics are more family-gaming oriented this holiday.

CEO of in-game ad firm resigned "a couple weeks ago," says rep; new ad deal announced for Acti-Blizz titles.

Hi-po drink brand coming to Sony's virtual world, says BrandRepublic.

Company continues to push its presence into the Asian markets.

Struggling business brings parity to its brand.

Additional flash memory will promote straightforward NXE adoption.

Universe at War dev tells Edge why its newly-announced title Mytheon is escaping from the retail box.