Consumer electronics and gaming site Digital Trends has acquired videogame consulting firm Embassy Multimedia in a rather unique partnership.
Embassy consults companies including Electronic Arts, MTV, Microsoft, Sony and Nvidia, among others, offering brand development and marketing support and other advice.
Embassy managing director Scott Steinberg told Next-Gen in an e-mail that Digital Trends bought his firm “to further secure its existing position” as a leading consumer electronics destination.
Steinberg added, “Digital Trends was looking to further solidify its name in the interactive entertainment field…”
Digital Trends plans to expand with a new office in Atlanta this fall. The firm said more “high-profile” announcements will come by year-end.