What discovery problem? King.com launches iPad game and tops Free chart within hours
London-based casual gaming company King.com launched an iOS version of its match-three Facebook game Candy Crush Saga yesterday – and it’s already at the summit of the Free chart on the App Store in several countries, including the UK and US.
Speaking to us by phone earlier today, King.com CMO Alex Dale explained that this “pretty stonkingly good” start was driven by Facebook discovery, which redirects players from its own mobile client to a game’s App Store download page. The company has also taken a leaf out of Zynga’s book, cross-promoting its new release in other apps, including another success on both Facebook and mobile, Bubble Witch Saga.
Given the popularity of King.com’s games – it is the second most popular game developer on Facebook, with 52 million monthly active players – it’s little surprise that Candy Crush Saga, with 16.6 million monthly players, is off to such a good start.
We last spoke to Dale on the eve of his keynote address at the F2P Summit inLondon, where he explained that another key to King’s success was that player progress is fully synchronised between Facebook and mobile.
Smart stuff, and all the more striking given Zynga’s evident struggles to replicate its Facebook success on mobile devices. While the social gaming titan continues its fall from grace, King.com believes it’s headed in the right direction: its advertising revenue from social games has increased tenfold so far this year.