Wii Price Cut Expected This Month
A purported scan of an upcoming Toys R Us catalogue indicates that Nintendo is planning to drop the price of the Wii by $50 in the US at the end of September.
According to the advert, the Wii’s new manufacturer’s suggested retail price will be set at $199, down from $249.
Bundled with Wii Sports, the console will be available at the new price point during the week beginning Sunday September 27, reports Kotaku.
Nintendo of America told the site that it “does not comment on rumours and speculation”, while the company’s European arm told CVG that it currently has "no plans" to reduce the cost of the console.
Wedbush Morgan Securities analyst Michael Pachter said in a research note last week that he expects “year-over-year sales of Wii hardware to continue their annual declines until the company either changes its bundle or lowers price".
The analyst previously forecast that Nintendo would cut the price of the Wii “before [the] holiday, likely to $199.99”, in order to hit its annual shipment target.