Wii U US sales reach 400,000 in first week; Fils-Aime says Nintendo’s new console is “essentially sold out”

Reggie Fils-Aime at the Wii U's North American launch

Reggie Fils-Aime at the Wii U's North American launch

Nintendo has sold 400,000 units of its new Wii U console in the United States since its launch last week.

Reggie Fils-Aime, president of Nintendo Of America, revealed the figure in an interview with CNET, adding: “Wii U is essentially sold out of retail and we are doing our best to continually replenish stock. Retailers are doing their best to get the product to store shelves, but as soon as product hits retail, they’re selling out immediately.”

Wii U accounted for one third of total Nintendo hardware sales in the US last week, which included the lucrative ‘Black Friday’, one of the busiest shopping days of the year. A total of 1.2 million systems were sold, with heavy discounting meaning 3DS was outsold by its DS predecessor by 275,000 units to 250,000. Wii also benefited from retailer promotions, with 300,000 sold during the week.

A decent start, then, but not a patch on Wii’s 2006 debut: Wii U’s predecessor sold over 600,000 units in its first eight days on sale. Fils-Aime – pictured above at the Wii U US launch last week – admitted the console was a “unique phenomenon – you couldn’t walk into a retailer and buy a Wii until spring of 2009. We’ve certainly learned many lessons from that and we are replenishing retailers more quickly this time around.

“We are looking to have as much product into retail as possible. It’s driven by consumer response.”