Will Wright announces HiveMind

Will Wright has revealed that his next game will be called HiveMind, which will be the first release from his new studio of the same name.

Speaking to VentureBeat, the creator of The Sims shares few details on his project, but says it will make extensive use of smartphone location data as well as information about players' everyday lives, a concept he calls "personal gaming."

"Rather than craft a game like FarmVille for players to learn and play, we learn about you and your routines and incorporate that into a form of gameplay," he said. "If we can learn enough about the player, we can create games about their real life. How do we get you more engaged in reality rather than distract you from it?"

Wright, a car buff, came up with the concept when he stumbled across a meeting of car enthusiasts in a California diner. "If I knew about these things, my life would be a lot more interesting," he said. "How do we expose you to these events, these things? How can we make a system that understands enough about you and gives you situational awareness?

"It could take into account what time of day it is, where you are, how much money is in your pocket. Imagine if you could open up Google Maps and it showed you things that are interesting to you on the map."

No release date was announced, but Wright predicts big things for HiveMind, seeing the new genre it will spark as the next logical step for videogames to take. "This has to do with where gaming is going," he said. "We had our eras in console gaming and social gaming.

"A lot of this personal gaming will happen on mobile devices. The question here is, how can we learn enough about the player to create games about his or her real life?”