Wilson: EA Sports Football World a “gut-wrenching change”

Andrew Wilson, senior vice president of worldwide development at EA Sports, told us how the studio has changed to cope with FIFA’s social future: “It has been a gut-wrenching change for us as an organisation, as we move from build-launch-build-launch, to build-launch-live service, forever. No longer is it about the opinion of what the producer or designer thinks is great, now we are a consumer-driven development organisation who are constantly changing based on real-time feedback on an hourly basis from the people who play our games.”