World Of Warcraft has been translated into its tenth language, Brazilian Portuguese, publisher Blizzard has announced.
The language pack, which will be a free download to existing players, will also see a fully localised retail release in Europe. The official World Of Warcraft website will also be available in Brazilian Portuguese, as will the game's second and third expansions, Wrath Of The Lich King and Cataclysm.
WOW is already popular in Brazil, but Blizzard president Mike Morhaime spoke recently of the potential for growth in the country that localisation would bring. The move will do much to help arrest a slide in subscriber numbers that saw WOW lose almost a million paying customers in the first six months of 2011.
"[Brazil's] economy has performed very well compared to the rest of the world during the recession," Morhaime said last month. "We alreadh have some Brazilians playing in English, but we think the market can be a lot bigger in Portuguese."