NEWS

Xbox 360 Hits 30 Million Sales

Tom Ivan's picture

By Tom Ivan

May 28, 2009

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Microsoft has announced that worldwide Xbox 360 sales have surpassed 30 million units since the console launched on November 22, 2005.

The company said that Xbox 360 has achieved the highest percentage growth in hardware sales of any console so far this year, up 28 percent over 2008.

In addition, the Xbox Live community now has more than 20 million active members spread across 26 countries.

“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” said Don Mattrick, senior vice president of Microsoft’s Interactive Entertainment Business.

“We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally.”

In February of 2009 Sony said that life-to-date PS3 sales had reached ‬21.3‭ ‬million units, the system having first launched on November 11, 2006.

Of the current-gen home platforms Nintendo’s Wii, which debuted on November 19, 2006, is in a league of its own. The system sold almost 26 million units last fiscal year alone, taking lifetime sales beyond the 50 million mark.

Whisky a Go Go's picture

Wow, this topic is a fanboy fest:

Indrema's picture

Sony just discounted one of the biggest reasons people buy new game systems - the controller.

Brand-loyalty might carry them in Japan, but it doesn't go as far anywhere else. A new controller gives you a new way to play any game; including the ones you already have. It's easy to see how they misses it; the last generation had terrible controllers. Gamecube with those beans, & the Xbox kept wrestling with placement/size.

This time, things got back to normal. 360 with its "Dreamcast-done-right" pad, & the Waggle-Wand. Sony? 3 times, no change. The level of innovation, as it has done so many times before, directly related to the sales of the systems.

StealthBadger's picture

@grognard
You might as well read my post rather than assuming I was engaging in militant fanboyism. I didn't say the 360 had more FPS, i said it had a more popular library of games for FPS fans, which it does. I made no implication anywhere in my post that the PS# had a broader games library, so I've no idea where you got that from.

In fact, you seem to have interpreted my entire post as anti-360, which it certainly wasn't.

w.r.t. Forza and GT, I disagree with you. Whilst, Forza may have by now surpassed GT, it certainly doesn't have the same fanbase that GT used to have. Now, whether GT still has that fanbase remains to be seen, but Forza has never seemed to capture gamers imagination like GT did.

Chotus's picture

I agree with that. GT was such an advance in racing quality when it came out. I had a great time with it. The fanbase was huge. Now things have changed a bit, Sony releasing GT Pro Logue instead of the full game didnt please me too much.

I have Forza 2 on my 360 and still enjoy it a lot. But currently I don't think it has quite the following of the GT series....at least just yet. Forza 3 and GT 5 Will answer that question.

I for one will just buy both.

grognard66's picture

@StealthBadger - sorry if I read more into your post than you intended (I ran with the West-FPS phrase). I'm old and don't know all these acronyms - Does W.R.T. stand for "with regard too"?

I agree that Forza doesn't seem to have the high profile, mainstream exposure GT used to enjoy, but I think you'll be surprised at the level of devotion of its fans (and solid number of fans). Even this long after release, Forza 2 has a very vibrant online community as you can see on their official website.

I suspect that the audience for simulation style racers has declined over time (just like it has for flight sims) and neither Forza nor GT will ever realize the numbers GT used to sell at - regardless of the quality of the product.

neil's picture

Wonder how many people think of the companies as MS and $ony, rather than M$ and Sony...

Sony sure ain't some cute'n'cuddly open sourcey charitable foundation. No siree. Just about the world's biggest domestic electrickery multinational.

No fanbot preferences here. I like the gaming on my 360 but am completely open about its replacement when the time comes. I would like Sony to produce a more adult-oriented console. Nice big controller and some real heavy duty games early on would suit me fine. But whatever, make the damn thing silent.

StealthBadger's picture

Another couple of points about the way this round may pan out;

1) Interestingly, the rise of online play (this is the first round where it has really been a central part of the console package) means that people are encouraged to buy the same consoles that their friends have (so they can shoot at each other). This has definitely aided the 360, as the first console to come out (as some of your friends were already likely to have one).

2) I believe that the effect of the Wii has yet to be fully seen on this round. I believe that it is going to generate a sort of "second wind" in the console wars, as people who own Wii's and have been playing them for a couple of years start to fancy a more powerful console. I'm putting personal experience here, as I got a bit bored of my Wii towards the end of last year, and only bought a new console recently, where I'd usually get one of the "proper" consoles near the start of each round.

@jb1, the games library is, of course, personal preference, but I will agree that in the current climate (i.e. the west is obsessed with FPS) the 360 library is probably more popular. I really think the end of this year is going to be key. There will be a LOT of the semi-casual PS2 gamer crowd looking for the new Gran Turismo, and if Sony tie-in a price drop they could really breath some new life into the PS3.

(I'm not sure if the popularity of GT is the same in the US? Here in the UK, it's a seriously big deal. Of course, the console sales numbers are substantially different here to those in the US anyway.)

Chotus's picture

hehehe...yeah, FPS games due remain all the rage here. Tons of them come out regularly, but the cool part is due to this they keep getting better and better. Killzone 2 on the PS3 is top notch.

I agree the Wii can be incredibly boring at times and has TONS or cra##y software out for it. But when it does something right it really has no equal. I for one am looking forward to the control add on. I want to see how it improves Tiger Woods '10 and one of the tennis games by either Sega or EA

I hope the full release of GT will be worth all the wait. If it's great it will really help Sony. They can use some more solid hits. I would rather see a closer race between the 360 and PS3. That would just benefit us all. And of course me directly since I own both.

grognard66's picture

@StealthBadger - you might want to check facts rather than rely on inaccurate stereotypes. The PS3 has a higher percentage of FPS games in it's library than the 360. Also, the 360 has far more J-RPG's and RTS games than either the Wii or PS3. The 360 is the PS2 of this generation - it has the broadest library of any console, so gamers of every stripe can find plenty of games of their liking.

Also, while this is just my opinion, I think Gran Turismo has lost the vast majority of its once impressive fan base because of the ridiculous delays and the fact that even the first Forza Motorsport surpassed GT in every possible way (online, damage modeling, A/I, game structure, realism, etc.) - and it will be launching it's third iteration in the time Polyphony took to make one game.

jb1's picture

When you get right down to it, the 360 has and continues to have the better games library and the better online service. Sony on the other hand released an overpriced poorly supported console. MS deserves the success, sony don't.

Chotus's picture

I don't know if they comptelely deserve it. A lot of MS fans have had to go through a lot with the 360. In a lot of ways I think they are lucky people stucky by them during all those issues. Don't get me wrong, I am glad they are doing well(I have a 360 Elite and its never broken down) I just think they are lucky people enjoy the system/software enough to have tolerated it.

The games library for the 360 is amazing. I have all 3 systems and still favor the 360 for the most part.

Sony isn't without their issues either. I think they came into this generation a little too proud and thought we would all just line up and buy whatever for whatever price and they were a bit slow on the quality titles.

Wall_E's picture

jb1's picture

How original, your use of that image certainly invalidated everything in the statement above.

StealthBadger's picture

Well, 30 mill to 21 mill isn't a totally unattainable lead, and seeing as the speculation all says this is likely to be a long round, i think there's still legs in it. I wouldn't like to say which console is better, but I do think M$ have done the better marketing, and their 1 year head start was very very telling.

There're two points here that nobody's talking about:
1) while you mention that M$ have eaten into sony's once dominant position, remember that nintendo have completely munched it.
2) I think this is a crucial round to be winning, simply because it's the first round to have REALLY militantised the fanboys. I honestly think that a lot of the people I read on these boards have already decided whether they're buying the PS4 or Xbox 720 (yes, i made that name up) already, based on the fact that they just seem to actively hate the other faction. (See? I'm even calling them factions!).

Of course, apple will probably be in the next round, and god knows what nintendo will do, so combining that with the possible success of onlive, the next console round could look completely different... (Not that that will stop the Xbots and PSfanboys from picking without looking!)

Jimmy Page's picture

I pretty much feel this is due to MS getting the first next-gen console out the door first. It was rushed, it was buggy and failure prone, but it got major traction early on because it was the first new system out. An impressive number notwithstanding, and its customers are puzzlingly loyal(see Nick and Nolim above), but wow that's been one messy ride!

NickgamertagO1's picture

Stealth and Jimmy,

I like both of your perspectives and I think MS' head start is probably the only reason (aside from the PS3 being overpriced relative to its competition) they are in the position they are in. But it remains to be seen if MS can continue its strong performance for the next 3-4 years. I agree that a ~9 million console lead isn't impossible for Sony to make up (I think that's what you meant Stealth) but Sony has yet to reduce MS' lead and the longer that's the case the harder I think it'll be.

Jimmy, all joking aside I think you actually nailed it. MS does have quite a loyal fan base who stuck by their side through the RRoD mess (I'm included, had 1 break and its replacement was DOA). The Xbox and 360 both have had strong attach rates and I think that just goes to show what type of gamer plays Xbox. Which is a good thing and a bad thing since MS is having a hard time penetrating the casual market but does well with the hardcore. Anyway, getting off subject now.

Stealth, I think you're absolutely right that the next round of systems is totally a mystery as to how it's going to go down. A longer cycle even for MS now seems likely and the introduction of some newcomers and potentially totally new types of consoles can really shake things up next time. Will we see the demise of any of the current console brands with the emergence of someone new (ala Playstation 1 and 2 destroying the competition and Nintendo's comeback with their last gen tech with motion sensing wands)? I think apple could potentially make a dent, but I don't have much hope for onLive, though. Anyway, good posts guys.

Top_Dollar's picture

Indrema's picture

Hey, I've seen this before!

You just ripped this page from ideal candidate brochure from the Jehova's Witness recruitment office.

Top_Dollar's picture

Guess what Indrema? You're in it!

MilesMayhem's picture

I envy your life.

NickgamertagO1's picture

Milez just ingore Top, he's a parasitic infection that plagues these forums (him and a small handful of others). It didn't even matter that my post lacked any clear bias and was just a reply to two other people's posts that I happened to agree with. Move on.

Top_Dollar's picture

grognard66's picture

Strange that they didn't just hold this news for a few days and announce it at E3 as this is the type of stuff the big three usually bring out for that show. Impressive numbers regardless showing healthy growth from the last generation.

Barla - now you're reduced to outright lies. MS does not sell refurb units as new. No major corporation sells used product as new in the US as the penalties far outweight any potential benefit of doing so. Inventory is managed on a FIFO basis and there is a period of time where inventory of old components has to work through the system before it is replaced with the new.

alex's picture

Well done microsoft(hardware faults aside).The more 360's that are sold,the more microsoft are eating into sony's once dominant position.I love it.

NickgamertagO1's picture

Barla and Darren,

Can we please avoid falling into the same BS argument that comes up every so often? We've been over this a million times. If your 360 dies (RRoD, E74) you're covered for 3 years. Only a moron would BUY a new one while their warranty was still valid and considering the 360 hit its 3 year mark just ~6 months ago, that would only leave 6 months of non-warrantied dead-360s. And since MS only sold 1.5 million or so in its first six months, only 1.5 million 360s as of this month would have been out of warranty. So, with simple process of elimination, one could conclude that anywhere between 1.5-3.0 million 360s (considering a smaller percentage of people had dead disc drives which were only covered under the 1 year plan) purchased out of the 30 million were potential out-of-warranty 360 owners who were forced to buy new when theirs died.

Anyway, instead of trying to be a naysayer as Darren and Barla are, I'm going to congratulate MS as they've done a great job so far this gen. They've surpassed the life-time sales of the original Xbox (24 million) in just 3 1/2 years and staved off competition from the power house Sony and their PS3. They are actually increasing their quarterly sales this far into this generation as their competition is either increasing slower (Wii) or actually decreasing their quarterly sales (PS3, PS2, PSP).

Considering the whole RRoD debacle, it's impressive what MS has managed to do this gen. They've cemented their position as this gen’s HD leader and continue to have success with their hardware and software sales. Congrats.

Barla Von's picture


Can we please avoid falling into the same BS argument that comes up every so often? We've been over this a million times. If your 360 dies (RRoD, E74) you're covered for 3 years.

Why do you continue to defend MS? With the way you act on here you'd think MS were paying your rent or something.

Relax!

nolim's picture

Totally with you Nick, while i'll admit that i've suffered the RRoD four times due to being an early adopter (Xenon hardware), Microsofts customer service has been nothing but excellent and i've never been without my 360 for more than a couple of weeks in the more than 3 years since purchase and never had to pay a penny for repairs. Compared to my experience with Sony in the last two generations when both my PS2 and PS1 broke down just after a year (drive faults), and i had no choice but to buy another, it's been much easier on the wallet. Perhaps the nay-saying Sony fans should wait until their console has put in 3 years of service without need for an expensive replacement before criticising M$ who guarantee you have that long against the RRoD.

Barla Von's picture

@ darren_mccoy:

I'll second that. I know MS are still selling refurbished systems as new, as my friend got one of those only a few weeks ago, it was the old Zephyr system that takes the 203 watt psu. The Zephyr shouldn't even be at retail anymore.

Likewise, I told him to take it back and exchange it for a newer model...which he did.

darren_mccoy's picture

I wonder how many of those sales have come from people buying a new console when their old one ran out of warranty?