NEWS

Xbox 360 Sells 347K in September

Kris Graft's picture

By Kris Graft

October 16, 2008

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Microsoft has seen a boost in hardware sales, thanks to a hardware price cut at the beginning of September.

The firm cited figures from NPD Group that pegged U.S. September Xbox 360 sales at 347,000 units, up from 195,000 in August.

The month-on-month comparison is slightly skewed, as the NPD calendar was only four weeks in August, but five weeks in September, meaning Xbox 360 sales were up 42 percent on a comparable basis.

The price cut, which took effect across all three Xbox 360 models, brought the low-end Xbox 360 Arcade to $199, $50 less than the Nintendo Wii.

NPD stats also indicate a software attach rate of 8.1 units.

More NPD data is expected shortly.

toadwarrior's picture

Why is the seond place guy's numbers getting more attention than the first place guy (Wii)?

If you include the DS, the 360 in the figures struggling not to be behind the PS3 and PSP.

I think the media, along with a lot of others do prefer the old way of doing things and when it comes to the old way then yes MS is in first place and perhaps worthy of so much attention for little things. Because to be quite honest I don't recall the likes of the Jag or 3DO or even the Saturn and N64 getting as much if not more share of the lime light than their winning competitor barring special occasions (ie launches and major titles releases like Zelda 64).

The whole reason the "first to 10 million wins" strategy worked before is because companies offered similar products so being out the door first means you'll win because you'll always more or less sell the same number of units as the next guy. I think if the PS3 was launched at the same time it would have beat the 360 and I think MS knows it too which is why they were happy to ship broken hardware.

Being more or less forced to buy which ever system comes out first because it will get more support is a bit shit. I, for one, welcome the changes Nintendo is bringing.

John Petersen's picture

When you've gotta keep'em in stock to replace them, ain't no wonder the sales figures are up.

NickgamertagO1's picture

I'm sorry for this next comment, and I don't mean this in an insulting way. But your comment is a bit ignorant. NPD counts console sales, replacement systems don't count toward their systems sold.

NickgamertagO1's picture

I guess around 350k, so I'm happy. I didn't see much more of an increase than that. But still a good number. Where's the rest of NPD's numbers though? I'd like to see if the cut impacted the Wii and PS3 sales at all.
(edit) http://vgsales.wikia.com/wiki/NPD_September_2008 shabam!

(edit #2) ok, site being challenged. Here's the numbers

PlayStation 2 - 173,500
PlayStation 3 232,400
PSP - 238,100
Xbox 360 - 347,200
Wii - 667,000
Nintendo DS - 536,800

Augutst's numbers for sake of comparison

[edit] Hardware sales figures
NDS - 518,300
Wii - 453,000
PS3 - Correct numbers needed (don't know where these went!)
X360 - 195,200
PSP - 253,000
PS2 - 144,100

tirminyl's picture

Interesting that the numbers show 42% as apposed to Microsoft's 100%. I was expecting a little big more in terms of sales from Microsoft especially for a 5 week period. I am curious to see how the numbers look in next months NPD.

NickgamertagO1's picture

Well Tirmy, you gotta be fair. MS announced that increase in the first couple weeks, MAYBE the sales for the first couple weeks WERE 100% higher, but tappered off after that. Either way, that just shows that you have to take everyone's "internal" numbers with a gigantic grain of salt, as that is a practice of all the console makers.

tirminyl's picture

I agree with you. It was just a quick posting and overview on my side.

Ozzman_79's picture

I was also expecting it to be higher. Still nothing to sneeze at though.

It would be really interesting if we could, somehow, get our hands on the sales data per SKU. I'd love to see if the Arcade being cheaper then the Wii actually changed people's buying habits, which my guess was that it wouldn't.

LittleHell786's picture

Woot! Woot!

Go team Xbox!