Sky Player has launched on Xbox Live with 24 channels available to watch via Microsoft’s Xbox 360.
Xbox Live members who are subscribers to the online Sky Player service and have at least a 2MB broadband connection will be able to access channels including Sky One, MTV and Sky Arts.
Non-Sky TV customers can subscribe to the service from £15 per month for the Entertainment Pack, but sports and movie channels will cost more, according to CVG.
Terrestrial channels aren’t available initially and programmes won’t be broadcast in HD because of Britain’s restrictive broadband speeds, Sky's David Mercer told Metro.
"For BSkyB it offers further evidence that its future subscriber growth is not dependent on its traditional satellite set-top box strategy," he said.
"For Microsoft it is further confirmation that the Xbox is on its way to becoming not just a games console, but rather a complete home entertainment system."
Sky's Griff Parry also noted that more channels will be “added all the time”.