Ideazon, the PC gaming accessory company responsible for products including the Merc Keyboard line and the customizable Zboard, has been acquired by competitor SteelSeries in an asset transaction.

SteelSeries is known for its line of high-end gaming keyboards and mice, including the Ikari line. The company also produces mouse pads and audio accessories, primarily headsets. The company also involves itself in a variety of professional gaming events.

The new corporate entity will be based in Copenhagen, the current headquarters of SteelSeries. Ideazon is based in Canada.

Bruce Hawver, CEO of SteelSeries, said of the acquisition, “SteelSeries has brought together two rapidly growing companies in the gaming space, making SteelSeries one of the fastest-growing gaming peripherals manufacturers globally.” He added, “Our combined expertise with competitive gamers will help speed the development of game- branded products by linking the game developers with the strongest group of pro gamers in the world."