Zynga Games Launching On Yahoo

Zynga Games Launching On Yahoo

Zynga Games Launching On Yahoo

Social game company Zynga’s Mafia Wars and FarmVille will debut on Yahoo services this week.

A deal between Zynga and the Yahoo corporation to bring its games to Yahoo services – such as Messenger, My Yahoo and Games – was announced earlier this year.

The announcement follows a similar partnership between Microsoft and social game company CrowdStar, which aims to position Microsoft’s Bing search engine as a social game platform.

Zynga CEO Mark Pincus recently revealed at the Web 2.0 Summit that over 320 million people have played Zynga games, leading to speculation that Zynga had maximized its reach on the Facebook platform.