Hirai and House promoted in Sony reshuffle

Hirai and House promoted in Sony reshuffle

Sony Computer Entertainment International (SCEI) has announced the promotions of senior executives including Kaz Hirai and Andrew House.Hirai assumed the role of chairman on September 1, following the retirement of Akira Sato on August 31. Andrew House, current president and CEO of SCEE, will take up Hirai's position – president and group CEO – on September 1. House's role will be filled by Jim Ryan, currently executive VP of SCEE.

The Making Of: PlayStation

The Making Of: PlayStation

This is a story that isn’t just about the design of an object made from silicon, plastic and metal. Nor is it just the story of the corporate politics that allowed the project to commence. It’s also the story of sales forces and distribution systems, of marketing strategies and product evangelists, of a confluence of social, economic and technological circumstances that allowed it to thrive. It’s about the vision behind the piece of hardware that pushed videogames into 3D and a veteran yet wide-eyed technology corporation into an industry that it would transform.