Marketing columnist Thom Dinsdale looks at Electronic Arts' work with in-games ads and The Sims franchise...

Hi-po drink brand coming to Sony's virtual world, says BrandRepublic.

Growing game marketing meet-up scheduled for April.

Ubisoft’s psychotic lagomorphs will show their faces on 50 million juice boxes.

Game vids will link to Amazon.com for ad partnership.

Company puts more money behind new campaign than it did for the launch of either Xbox, or even the launch of Halo 3.

We track down the industry's most outrageous 180 degree turns, from Harrison to Iwata to Kojima.

Brush up your play and you could open for Dashboard Confessional.

Atari is fleshing out its management with a former Sony marketing director.

PS3 now "open for the ad business," says SCEA.