Company also expects to launch 3D gaming on PS3 in FY2010 and an unspecified PlayStation Network subscription service.

Recently published financial figures show the extent of the losses incurred by Sony’s games division since PS3 launched.

PS3 performed strongly during Sony’s second quarter, but a decrease in PS2 hardware and software sales dragged the company’s games business down.

SCEA president Jack Tretton says that the “competition tends to be relegated to either select regions or to select consumer audiences”.

Timothy Bender expected to drive market momentum as Sony approaches one of its “most aggressive holiday seasons.”

Company’s gaming brand resonates strongly with teenagers on a worldwide basis, according to new survey.

Kicking off a weekly series of Making Of features, the story of how Sony created the console that redefined the game industry.