Why is it so unbelievable, it's not like everyone suffered through the RROD. I have twice, and had EB warranty for 1st one and did coffin box for second one (I had launch unit and unfortunately a very dusty house). For me it all comes down to the games I want to play and for the majority of the consumer market that's the driving force on what they buy.

I have yet to buy a PS3 because a) I bought a HD-DVD/BR combo drive for my HTPC, and b) no games interested me that I couldn't get on the PC or the 360 already. Little Big Planet may be the one that does it for me. If not it probably won't be until the next Kingdom Hearts comes out and my kids make me get one then (much like DDR did for the PS2).

Price and games are what drives the consumer market. RROD will eventually fade away and it will just come down to "what do I want to play and what can I afford".