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  • Context Sensitive
    Why do we talk about Guitar Hero instead of GuitarFreaks? Simple; it’s all in the context.
    Having been involved quite heavily in many games pitches over the past few years,‭ ‬to different publishers and across different genres,‭ ‬one thing has been forced to the front of my mind over and over.

    There is a drought of new ideas in our industry.
    February 18, 2009

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