It might be a marketer's wet dream, but I'm sure gamers have a very low opinion of ads in their games.
And this is probably great for countries like the US of A or Japan or Korea where the internet is fast and plentiful, but in other places digital delivery is many years away because of lack of infrastructure to support such a business model.
If games and movies don't develop some mutual respect, all we can expect are films that are really bad action games and games that are really bad films, says Steven Poole.
avoidz's Comments
Absolute legends.
Didn't we hear this same conversation in the early 1990s?
It might be a marketer's wet dream, but I'm sure gamers have a very low opinion of ads in their games.
And this is probably great for countries like the US of A or Japan or Korea where the internet is fast and plentiful, but in other places digital delivery is many years away because of lack of infrastructure to support such a business model.
Codemasters and their Starforce-infected games can disappear for all I care.
And they don't even allow distribution of their old crappy £1.99 range of 1980's 8-bit games - losers!
They needed to do a new study to discover what most people have known for years and years? Talk about a time-waster.
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