and one more comment, i purchased left4dead at 59.99 on my 360, i actually considered buying it at 29.99 just so i could also get the pc copy as well; i didnt; but i didnt feel betrayed by valve since i wanted it the first day it came out...

Also for those saying 'retail has more overhead' yea, its true- you have to pay the retailer, you have to pay shipping, packaging, all that stuff... so why not just do everything through steam? Less overhead- gets passed onto the consumer so more games for us!!! Also its environmentally friendly!

Absolutely, if games were 29.99 a pop, i would end up spending much more money on games...

I would probably even buy games before looking at ign ratings...