"When we focus back on NASCAR Kart Racing, we're really trying to appeal to the Wii consumer and the Wii demographic."

"Everyone's trying to figure out how best to be on the Wii ... but I think everyone is trying to figure out what that market really is."

This is the disparity that's digging EA its own grave on the Wii. They haven't come up with an answer yet, but they keep developing Wii games like Naskart under the belief that this is the one they'll truly get it right with. Even Boom Blox polarized itself into a kiddy niche because of the artstyle.

They need to start developing Wii games without a target audience in mind. World of Goo, albeit a downloadable game, is a perfect example of what needs to be done to reach the Wii audience.

Speaking of which, I have no idea why EA hasn't thought to bring the NBA Street franchise back on Wii. Those games were honest - they wouldn't rub off as off putting and polarizing as their failed All-Play experiment. So long as they don't turn it into EA Playground Basketball, it'd have a great shot at finding an audience. Much moreso than a Nascar Mario Kart rip off.