The thing is - it's not milking people for money if they're ready and willing to pay for things, is it? It's about giving people a choice: you CAN buy this item if you'd like to, or simply choose not to. Kroegel states, "But people are willing to pay for vanity items and the like," which is exactly the point. It's not pay to become more powerful, but pay if you want to have a purple hat, etc.

Let's see how a top tier production house can deliver before the moaning begins.

These are some great numbers! With broadband penetration growing day by day, and increased revenue streams via microtransaction based business models, it's hard to see why every gaming studio wouldn't at least be considering dipping their toes into the microtransaction pool.

We reported on this study as well at fatfoogoo.com, as it represents significant research in the growing free to play, microtransaction based gaming field.

As the leading provider of plug-n-play micro transaction ecosystems for game publishers, we're always happy to see news like this.