Jennifer Frkanec, Director of Marketing at Vivox shows how communication in online multi-player games is evolving
Online games are an intensely social experience, a means for people to come together with friends to play, socialize and nurture relationships.
Out of necessity, players created their own communication tools. As innovative as the solutions were, they posed one major problem – they formed islands of communication where a single person who had the money, time and the technical expertise would set up a server and then pass out server addresses and passwords.
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